If you are trying to brand your product, you have likely realized that the label for your product is tremendously important. It is going to be the first thing that your customers see and has the potential to increase or decrease the popularity of your product. Here are some tips for creating an effective product label so that you can ensure that your product is as successful as possible.
1. Look at Your Competitors' Label Design
The first thing that you need to do is look at your competitors and what choices they made with regards to color and label size. This is critical because it allows you to see what worked and what didn't work for them, making it easier for you to make good design choices. For example, if you are selling individually packaged soap, you might notice that a competitor's label had too many images on it and was therefore difficult for anyone to see what the brand was. You could then choose a simpler design.
Another reason why you might want to look at your competitors' product design choices is to make sure that you don't look too similar to any one of your competitors. This is critical because it will allow your product to stand out on the shelves.
2. Stick to a Legible Font Unless Your Brand Name is Also Your Logo
Make sure that the font that is used to state your company's name on the label is highly legible. This will help people identify your products. The only exception to this piece of advice is if your brand name is also your logo. Coca Cola is an example of a brand name that is also a logo. The font is not the most readable, but it is immediately identifiable.
Regardless of the font that you choose for your brand name, any other details such as ingredients needs to be in a legible font.
3. Laminate Your Label
Finally, make sure that you laminate your label. This will help it last longer and give it a shine that will appeal to customers. The last thing you want is to have your labels peel off before the customer is able to purchase your product. It will make your product look old and less appealing. Laminating your labels is worth the extra money because it keeps your products looking new and appealing.
For more information, talk to professional label manufacturers.