Screen printing is often used to create t-shirts, and with some time, skill, and a little bit of a financial investment, a screen printing business is something that you can run out of your home if you are motivated. But starting a screen printing business is not something that should be done on a whim. If you want to start up and run your own screen printing business from home, avoid the following common mistakes:
Not Narrowing Your Target Market
As a business that screen prints t-shirts, it is not in your best interest to try to appeal to a wide market when you're just starting out. When you're getting up and running, try to focus on a couple of niches so you know exactly what your market is. For example, you may focus on working with school that need t-shirts with their logos, or get in touch with local youth and high school sports teams that fundraise by selling t-shirts to family members and fans of the team. When you know exactly what market you're targeting, it is much easier to advertise and make contacts.
Purchasing Screen Printing Supplies without Knowing How to Use Them
While the screen printing process is not incredibly complex or difficult, there is a learning curve if you want to produce high-quality screen printed t-shirts. Prior to spending any money on screen printing supplies, take the time to do as much research as possible so you can have a better idea of which products and equipment will work best for your needs. If possible, see if you can visit a large screen printing company in your area so you can watch the printing process first hand and get a better of idea of how to do it.
Lack of Room
Screen printing equipment and supplies can take up a lot of space, so it is important to ensure that you have enough room for it before making a purchase. A spare room, garage, or shed wired with electricity are all good places to set up your equipment. In addition to having room for the equipment, make sure you also have an area for the screen printing supplies and a place to pack up the t-shirts that you print.
Selling Low-Quality Products
Spend as much time as possible practicing the t-shirt screen printing process before you secure a single order. It is essential to be adept at screen printing prior to making promises to customers or securing orders. The last thing you want is to miss out on repeat business because you delivered screen printed t-shirts that were are of low quality.